France Rejects Suspension of Apple Privacy Feature

The French data protection authority is investigating Apple’s advertising tools after a complaint that its personalized advertising feature violates European Union privacy rules.

A lobbyist group France Digitale filed a complaint on March 9 with the French National Commission on Informatics and Liberty (CNIL) after an alleged act that Apple applies privacy policy rules against third-party iOS app developers. 

A spokesperson indicated the regulator, which deals with privacy and data rules in France, is starting to examine the allegations.

However, the length of the investigation is still unknown but it could lead to a more in-depth probe or requests for Apple to make changes to its systems.

“We have to do a detailed study of what’s been sent to us” before CNIL can proceed, as it needs to determine if EU data protection or e-privacy rules apply, CNIL spokesman Yohann Brunet said.

Apple’s new ‘App Tracking Transparency’ feature allows users to block advertisers from tracking them across different applications.

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