Fashion magazine Elle announced on Dec. 2 that it has pledged to ban the promotion of animal fur in all its editorial and advertising content worldwide.
At the 2021 Voices conference organized by The Business of Fashion publication in Oxfordshire, England, Elle magazine announced that it has signed a charter to end editorial and advertising content that promotes animal fur on its pages, websites, and social media.
“The presence of animal fur in our pages and on our digital media is no longer in line with our values, nor our readers,'” Elle International Director Valeria Bessolo LLopiz told the conference.
Llopiz added that the ban was an opportunity for the monthly magazine “to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives, and foster a more humane fashion industry.”
Of the 45 different editions of the magazine worldwide, 13 have already implemented the charter.
A further 20 will impose the ban from Jan. 1, 2022 and the remainder will follow in 2023.
The pledge follows a dialogue between French media group Lagardere — which owns Elle — the Humane Society of the United States (HSUS), Humane Society International (HSI), and fashion industry reform group Creatives4Change.
“We celebrate Elle for taking a stand against the cruel fur trade and look forward to other fashion magazines following their lead. This announcement will ignite positive change throughout the entire fashion industry and has the potential to save countless animals from a life of suffering and a cruel death,” HSUS and HSI Fashion Policy Director PJ Smith said in a statement.
Constance Benque, chief executive of Lagardere News and Elle International, said that they hope the pledge “will open the path for other media to disallow fur promotion, all around the globe, and promote a fur-free future.”
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