H&M Stores in Moscow Reopen for Final Liquidation

Clothing chain H&M reopened its stories in Moscow on Tuesday to sell its final and remaining stock before permanently leaving the Russian market.

Footage from Baza showed a long queue of people waiting outside an H&M store at Aviapark shopping center in Moscow.

Ekaterina, a customer who joined the queue to buy at H&M, expressed her thoughts on the clothing chain leaving the Russian market.

“Sadly, the reason why all this is happening is awful. Everything else is meaningless, like how we are going to manage (without H&M),” Ekaterina said.

All H&M stores in 65 cities in Russia will reopen to sell off their final and remaining stock in the coming weeks.

H&M group, which opened in Russia in 2009, paused its Russian operations in March this year following the Russian invasion of Ukraine and said it was closing permanently in Russia four months later.


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