Former McDonald’s Business in Russia Could be Named “Fun and Tasty”

McDonald’s in Russia has submitted possible name changes that include “Fun and Tasty” and “The Same One,” patent filings showed on Friday.

McDonald’s in Russia filed several potential names in a letter sent to Moscow patent agency Rospatent, including ‘Open Checkout’, ‘The only way,” and ‘Svobodnaya Kassa’.

“We are working on creating a new brand and have already sent applications for the registration of several names. In the future, one of all registered names will be selected,” a McDonald’s spokesperson told RBC.

McDonald’s had sold all of its restaurants to local businessman Alexander Govor earlier this May, who agreed to continue paying its 62,000 employees as part of the deal, and soon announced a rebranding.

Business Insider reported that in a Telegram poll, one of the most popular names on a list compiled by Russia’s Ministry of Industry and Trade was ‘McDuck’, a slang term for McDonald’s in Russia.

However, RBC said that McDonald’s had already trademarked the name in the US, preventing it from being used.


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