Apple is discontinuing its last iPod model, marking an end to the iconic product line that helped shape the music industry, the tech giant, and how people listen to music.
Apple announced on May 10 that it would discontinue the production of the iPod Touch, which was released in 2001 and paved the way for the iPhone.
“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” Apple Senior Vice President of Worldwide Market Greg Joswiak said.
“Today, the spirit of iPod lives one,” Joswiak added.
The gadget is still available to buy “while supplies last,” the company said.
Apple noted that customers can currently listen to music from a range of other Apple devices, including the iPhone, iPad, and the Apple Watch.
When Apple launched the first iPod in 2001, it could store 1,000 music tracks and helped kick off the company’s success with handheld devices.
But the release of the iPhone in 2007 quickly overshadowed the iPod.
Apple introduced the most recent iPod Touch model in 2019.
Today, Apple’s streaming service can store over 90 million songs.
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