The Dutch government announced that it plans to impose a new tax on meat products in the hopes that higher prices will drive citizens in The Netherlands to eat less meat.
The announcement came after Prime Minister Mark Rutte’s cabinet considered a number of new climate and environmental regulations in order to encourage citizens and residents to live more sustainably.
According to Dutch Minister of Agriculture Henk Staghouwer, the new national food policy aims to minimize meat consumption while encouraging customers to consume more vegetable proteins, which will “add to both sustainability and health.”
The Dutch government also aims for a 50/50 ratio of animal protein and vegetable protein in the average Dutch citizen’s diet by 2030, rather than the current 60/40 split.
Staghouwer’s ideas have been criticized by MPs from a variety of parties; Derk Jan Eppink of JA21 termed the plan a “culinary dictatorship,” while Alexander Kops of the Party for Freedom (PVV) labeled it “bizarre” in light of The Netherlands’ rising cost of living.
Similarly, Staghouwer’s administration announced its intention to raise the air passenger tariff and enact new rules prohibiting the use of single-use plastics in takeout containers last week.
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