China Eyes New Restrictions on Livestreaming Industry

China is reportedly planning new curbs on its $30 billion live-streaming industry, eyeing stricter regulations over the content consumed by its youth, following more crackdowns on the online sector.

Chinese authorities are drafting new regulations to cap internet users’ daily spending on digital tipping, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.

The potential new plans would come months after Beijing cracked down on how live-streamers speak and dress in front of the camera to “create a good e-commerce environment for consumers.”

More recently, China’s tax regulator said on Wednesday that it will start requiring online platforms to report live-streamers’ income and profits every six months to oblige them to pay taxes.

While live-streaming has provided a flexible option for employment, it also poses “problems such as poor management by livestreaming platforms, irregular commercial marketing behavior, tax evasion, which impede the industry’s healthy development and damage social fairness and justice,” said the State Taxation Administration.


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