Football club FC Barcelona has signed a multi-year deal to make Spotify its main sponsor, giving the streaming platform naming rights to the club’s shirts and the Camp Nou stadium.
Camp Nou, one of the most prominent football stadiums in the world, will be rebranded as “Spotify Camp Nou” in the first time the stadium carries a sponsor’s name.
Spotify’s name will also appear on both the men’s and women’s team jerseys and training kits of Barcelona in the 2022/23 season and for the next four seasons.
The Sweden-based music streaming giant said in a statement that it will use the platform “to shine a spotlight on artists from all over the world” by making Spotify Camp Nou a global stage for both athletes and artists.
“We’ve always used our marketing as a platform for artists, so it’s adding another huge stage, literally a stadium, to help artists interact with fans around the world,” said Alex Norström, Spotify’s chief freemium business officer.
Neither the football club nor Spotify disclosed the financial terms of the deal, but Catalan radio station Rac1 reported last month that it was estimated to be around €280 million ($306.49 million).
FC Barcelona’s Extraordinary Delegate Members Assembly is yet to ratify the agreement in a vote that will take place on April 3.
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