ASUS Urged to Pull Out of Russia

A Taiwanese minister said on Monday that ASUSTeK Computer Inc., Taiwan’s personal computer maker, would consider its reputation and put in place a plan to evacuate its staff and business in Russia after a Ukrainian minister asked ASUS to leave Russia. 

“The company will give overall consideration to its reputation,” Taiwan Economic Minister Wang Mei-hua told reporters, speaking on the sidelines of a parliament session to discuss the impact of the war on Taiwan’s economy.

Wang said her “initial understanding” was that the company would conduct “relevant business and personnel evacuation as soon as possible” following the outbreak of the war.

On Thursday, Ukraine Deputy Prime Minister and Minister of Digital Transformation Mykhailo Fedorov, in a tweet called on ASUS to halt operations in Russia, and asked ASUS Chairman Jonney Shih to “end any relationships and stop doing business in the Russian Federation until the Russian aggression in Ukraine is fully stopped and fair order is restored.”

Former Hsinchu city councilor and current member of the Democratic Progressive Party’s Central Executive Committee Cheng Hung-huei has also called on ASUS to quit the Russian market and “uphold the international reputation of Taiwan’s corporations.”

ASUS has faced calls on its social media channels for a boycott after Fedorov’s tweet circulated online and began being picked by Taiwanese media late Saturday.

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