Twitter to Add Labels to Belarusian State Media Accounts

Twitter will add labels to Belarusian state media accounts in an attempt to curb misinformation from the Russian ally amid the invasion of Ukraine.

Yoel Roth, the head of site integrity at Twitter, told reporters on March 10 that the social media giant would label 15 Belarusian state-affiliated media outlets “to better surface credible information surrounding the war in Ukraine.”

The Belarusian outlets include news agency BelTa, which has over 36,000 followers, and broadcaster Belteleradio and other radio stations that share government-developed “editorial points.”

“We’ve seen evidence that these outlets as well as their affiliates in Russia have engaged in information warfare, and are employing media and other assets that they control to propagate favorable narratives and to confuse and distract the public about what is going on,” Roth said.

The move by Twitter came after the company launched labels on tweets sharing links to Russian state-affiliated news media.”

“Early data suggests that our interventions here are working: We’ve seen a 30% drop in impressions on tweets labeled under this expanded policy,” Roth said.

Russia has been using Belarus as a launchpad for its invasion of Ukraine.

Twitter currently labels media from over 20 countries, including China, the United Kingdom, and the United States, and has plans to expand globally.

Roth said Twitter prioritized labelling Belarusian accounts “given the context of the conflict between Russia and Ukraine.”

Twitter defines state-affiliated media as “outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution.”

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