Yum Brands, the world’s second-largest restaurant chain, said the company was not pulling out entirely from Russia, but would “redirect all profits from operations in Russia to humanitarian efforts,” and would be donating $1m to the Red Cross.
“Yum! Brands has suspended all investment and restaurant development in Russia while we continue to assess additional options. Yum! will also redirect all profits from operations in Russia to humanitarian efforts,” the company said in a statement posted on its Global KFC website.
“The Yum! Brands Foundation is donating $1 million to the Red Cross to support those affected by the crisis,” the company said, adding that it would be activating its Disaster Relief Fund “to support Ukrainian franchise employees.”
Meanwhile, the pressure for western food and drink giants to pull out of Russia has grown as Russia continues invading Ukraine.
McDonald’s and Coca-Cola have been the subject of attacks on social media for failing to speak out about the Russian invasion and for continuing to operate in the country.
#BoycottMcDonalds and #BoycottCocaCola were trending on Twitter on Monday and over the weekend.
The criticism came amid calls for other Western firms such as KFC, Pepsi, Starbucks, and Burger King to close their outlets and stop sales in Russia.
Reports said Yum Brands has about 1,000 KFC outlets and 50 Pizza Hut restaurants in Russia, mostly operated by independent owners under license or franchise agreements.
Other, well-known firms, including Netflix and Levi Strauss & Co., have already suspended sales or stopped providing services in Russia.
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