The Coca-Cola Company on Thursday said that it will aim to make 25 percent of its packaging reusable by 2030, in a response to criticisms on the soft-drink maker’s major contribution to worldwide plastic pollution.
The multinational beverage firm announced in a statement that it plans to have more of its products packaged in refillable glass and plastic bottles. In 2020, 16 percent of the company’s packaging was reusable.
“We hope that other companies will follow Coke’s leadership and set reusable packaging targets,” said the group’s global corporate campaign coordinator Emma Priestland.
Reusable packaging includes containers that companies can reuse and refill with their original product, the company said, referring to guidelines of nonprofit Ellen MacArthur Foundation.
Hitting the goal would make it “easier to achieve our objectives of a World Without Waste, where we intend to collect back a bottle or can for every one we sell by 2030,” Coca-Cola CEO James Quincey said in an earnings call.
The group was the world’s worst plastic polluter for the fourth consecutive time in 2021, according to Break Free From Plastic’s October report.
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