Fox Acquires Rights to Gumby, Plans to “Reimagine” Character

The Gumby franchise including the renowned green claymation mascot, his horse Pokey, and all of Clokey’s animation world characters have been bought by Fox Entertainment from the estate of Joseph Clokey, son of Gumby creator Art Clokey.

Fox claims it intends to “reimagine” the Gumby property for new generations, and it is already working on generating live-action and animation content incorporating the characters for its platforms. Fox will also include vintage Gumby episodes on its Tubi streaming service, as well as create products based on Gumby and his companions, like as non-fungible tokens (NFTs) and consumer items.

Fox has made a number of significant purchases in recent years, after the sale of the majority of its entertainment holdings to Disney.

In recent years, Fox has bought Bob’s Burgers animation studios Bento Box and MarVista Entertainment, as well as formed a production business Studio Ramsay Global with chef and Hell’s Kitchen presenter Gordon Ramsay. It also paid less than $50 million for the celebrity gossip website TMZ last year.

Meanwhile, Gumby joins a growing list of IPs that have entered the market in recent years. Netflix paid $700 million for the Roald Dahl Story business, which owns the rights to Willy Wonka and the Chocolate Factory, James and the Giant Peach, and other Dahl classics while Amazon has expanded its library as well. 


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