Beijing Winter Olympics: Discovery Europe Won’t “Shy Away” From Human Rights Issues

Discovery announced on Monday that the corporation will not shy away from human rights problems in China as it unveiled its TV and digital coverage plans for the Winter Olympics in Beijing next month.

Presidents of Sports Andrew Georgiou, Scott Young, senior VP, content and production, and Simon Farnsworth, senior VP, technology, and operations, discussed the company’s content and technology ambitions for the Games, which will be aired in European markets, during a virtual media event attended by Discovery U.K. Olympics host Reshmin Chowdhury and others.

Georgiou said that about 175 million Europeans watched the Tokyo 2020 Summer Olympic Games last summer, which were postponed due to the coronavirus outbreak, and that presenting another Olympics to viewers just a few months afterward was “unique” and “a challenge.”

In November, Discovery highlighted that it had “successfully broadcast the Tokyo 2020 Summer Olympic Games, which reached over 372 million people in Europe across TV and digital platforms, and delivered 1.3 billion minutes of Olympics content on our streaming services.”

Georgiou stated that the Tokyo Olympics lifted not just the company’s linear networks, but also the streaming service Discovery+, and that his team hopes to “continue to better those figures” with Beijing. Young emphasized that his team’s mission was to “unlock” the tales of various competitors during the Olympics and leverage technology, led by the company’s high-tech Cube, which uses augmented reality and other technologies to deliver interactive insights, to provide the “most immersive” experience.

© Fourth Estate® — All Rights Reserved.
This material may not be published, broadcast, rewritten or redistributed.