Todd Whiting, NBCUniversal Digital Content Veteran, Dies at 45

Todd Whiting, a 17-year NBCUniversal employee, has died 45 years old.

According to the Whiting family, Whiting died abruptly on January 4 as a consequence of a heart arrest caused by pneumonia and COVID-19 problems.

Whiting left NBCUniversal in March 2021 to become self-employed after an 18-month stint as senior VP at Peacock TV, where he oversaw around $600 million in content acquisitions for the streaming platform’s launch, including for series such as The Office, Parks and Recreation, and the Chicago franchise. 

Whiting previously spent over 13 years as a senior vice president of film and digital distribution at NBCUniversal Television.

Whiting was a member of the NBCUniversal team that pushed for the first studio contract with Netflix, which revolutionized the way studio material was marketed and ushered in an age in which the studio began licensing content to streaming services.

Whiting and his brother Sean grew raised in La Cañada with their parents Dianne and John Whiting, and he graduated from La Cañada High School in 1994. 

Whiting earned a bachelor’s degree in public relations from Pepperdine University before attending the University of Virginia’s Darden School of Business, where he earned an MBA in 2004 and joined NBCUniversal as a management associate that year.


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