Uber announced that it hoped to make reserving a trip as simple as sending a WhatsApp message in India.
Uber has teamed up with Meta to offer ride booking through its WhatsApp service in India.
The integration, Uber’s first of its kind, will allow people to book an Uber ride without having to download the company’s app.
Everything from user registration to ride-booking to receiving a trip receipt will be handled through the WhatsApp chat interface.
The service is being launched in the northern city of Lucknow initially and will be spread to other Indian cities soon, according to the announcement.
With roughly 500 million users, India is WhatsApp’s largest market.
The WhatsApp booking feature would include the option to communicate with the driver discreetly via a disguised number and access to the vehicle’s license plate at the time of booking.
The service is now only available in English but will be expanded to include Indian languages in the near future.
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