Italy’s antitrust authority has fined Google and Apple 10 million euros ($11.23 million) each for utilizing user data for commercial purposes.
The Italian Competition Authority (AGCM) said in a statement on Friday that the two tech giants were unclear to users on how they operate with their personal data and resorted to “aggressive methods”.
“Neither Apple nor Google provided clear and immediate information on the acquisition and use of user data for commercial ends,” the statement said.
Google, the AGCM found, “omits relevant information” that users need to consciously give the company consent to having their personal information used for commercial purposes.
Similarly, the watchdog added that iPhone maker Apple does not explicitly inform users of how their data will be used, only emphasizing that it will be used for improving their services.
AGCM noted that Google sets up its system in such a way that the terms and conditions of their data usage are automatically accepted, while Apple does not give users a choice.
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