UK’s online fashion retailer ASOS on Thursday has set out to cut its environmental impact by targeting net-zero carbon emissions by 2030 across its entire value chain.
ASOS planned to become carbon neutral in its direct operations by 2025 and achieve net-zero carbon emissions across its value chain by 2030.
The company also pledged to ensure that at least 50% female and over 15% ethnic minority are represented at every leadership level by 2030.
The pledge formed part of the e-tailer’s Fashion With Integrity (FWI) 2030 program which also includes commitments on greater circularity, transparency, and diversity.
“We’re reinforcing our commitment to Fashion with Integrity with four ambitious 2030 goals, helping us become a truly global retailer in a responsible and sustainable way,” said Nich Beighton, ASOS’ CEO.
“We will make sure we deliver products and brands that allow our customers to shop ethically and responsibly, safe in the knowledge that they are reducing their impact on the planet and contributing to a fairer world,” added Beighton.
Many environmental campaigners remained skeptical about green pledges from major brands, believing that they do not fit with a sector that churns out items for little more than a few pounds.
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