Chinese State Media Starts Recruiting Western Influencers for PR Drive

Chinese state-run TV channel CGTN has started recruiting vloggers and students at British universities to become  “storytellers” that tell stories which “move the world”  for their “Media Challengers” contest.

Entrants were asked to send in videos of up to three-minutes in length to “highlight their storytelling, editing and presenting skills.” 

Media personalities, representatives of internet celebrities, and social media influencers will judge the entrants before deciding the winners

CGTN said that the winners of their contest will recieve journalism training, jobs in their London, Beijing, Washington, and Nairobi offices along with a a $10,000 prize.

CGTN’s promotion for the campaign started last April 8 and ended June 10 despite being banned from airing in the UK by Ofcom earlier this year. 

There are reportedly six students at the University of Leeds and one at the University of Manchester that have joined the contest. 

The Ofcom has not yet commented on the contest and has not said if it violated the revocation of their license to broadcast locally. 


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