Gucci is celebrating its 100th birthday with ‘Gucci Garden Archetypes,’ a multimedia expedition inspired by the brand’s 15 campaigns curated by Creative Director, Alessandro Michele.
The showcase will be honoring Michele’s six-year-tenure as the brand’s Creative Director. Archivio Personale, a set design and event production creative studio based in Florance, Paris, and Milan, has transformed the campaigns into a serious of interactive environments to guests to engage in.
The spaces range from a multi-screen exhibit for Gucci Beauty’s ‘Bold, Bright, Beautiful’ lipstick campaign to the secluded ‘floral paradise’ of Gucci Bloom.
In addition to the physical showcase, Gucci has partnered with Roblox, the global online gaming platform, for a digital reveal that will run for two weeks.