Amazon is delaying its annual Prime Day event in India and Canada due to the countries’ worsening COVID-19 cases.
The company told CNBC that it’s postponing its event in both countries, but did not give a rescheduled ate for either country.
Outside of Canada and India, Amazon Prime day will continue in the U.S., U.K., Germany, France, Spain and China. Amazon announced in its first-quarter earnings results that this year’s Prime Day will take place in June, whereas it normally takes place in July. Amazon’s CFO, Brian Olsavsky, said moving the event forward a month would “be better for customers, sellers and venders” because July is a popular “vacation month.”
Within the last month, India has seen a sharp increase of coronavirus cases. India has accounted for 46% of new COVID-19 cases globally in the past week.
In April, Canada’s rate of new COVID-19 infections overtook that of the U.S. since the beginning of the pandemic. Canada has also reported lagging vaccination rates compared to the U.S.
Last year, Amazon’s Prime day was delayed until mid-October due to the pandemic. At the time, due to a surge of cases in the U.S. and other areas, Amazon had a significant increase in online orders as many physical stores had to shut down and customers quarantined at home.
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