The Brandr Group (TBG) launched a licensing deal that allows former athletes at University of North Carolina to share profits from merchandise featuring their names and likeness.
Over 100 former athletes from UNC have joined TBG’s program, including Philadelphia 76ers’ Danny Green. The school’s current athletic director, Bubba Cunningham, offered his support of the program as an alternative to the risk of lower-profile sports having to secure their own third-party deals.
The news come amid the NCAA’s ongoing talks about how to allow college athletes to profit off their name image and likeness while they are still attending.
The NCAA openly stated it prefers a federal bill to ensure uniform standards across the country. Despite this stance, the Alabama Senate approved a bill Tuesday that allows college athletes in the state to be compensated for their name, image and likeness. The bill is now is the hands of the House.
UNC said it expects more athletes from its basketball and women’s soccer programs to be joining the deal soon.
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