Walmart Allowing Non-US Vendors on Marketplace

Walmart Inc. has removed rules requiring sellers on its marketplace website to be registered in the United States.

This month, Walmart allowed foreign sellers to use their third-party marketplace, no longer requiring vendors to have a U.S. address or business tax identification. However, sellers will still be investigated both locally and by Walmart’s trust and security team in order to prevent the sale of unsavory items. 

Last year, Walmart began offering fulfillment services for its marketplace sellers, 15 years after Amazon began offering their vendors the same service. Sellers can also now purchase advertising on Walmart’s website. 

Chief Executive Officer Doug McMillion said Walmart’s marketplace is a “huge opportunity” for a retailer, and in February told investors that Walmart would begin making a “greater push” to expand new services, like fulfillment. 

In an emailed statement, a representative for Walmart said, “We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry. As a result, we are opening our U.S. marketplace to a limited number of international companies who share our commitment to customer trust and safety.”


© Fourth Estate® — All Rights Reserved.
This material may not be published, broadcast, rewritten or redistributed.