Shares of GameStop (GME) are up 13% before market open, as Wall Street prepares for another day of high-volume trading for the video game retailer.
GME is on track to be up over 150% for the week after investors began to heavily trade it late on Wednesday.
Thursday saw further trades and advances, with the stock now selling for $108.73 a share.
The sudden jump in GME’s value has been attributed again to Reddit’s r/WallStreetBets forum. The online forum spurred a short squeeze in January that saw an increase in GME’s value of 477% year-to-date.
Other stocks that were part of the Reddit community’s stock-buying frenzy like AMC and Blackberry were active this week, both losing some ground in the markets.