Microsoft Backs Australian Media Code

Microsoft has promised to provide search engine services to Australia if Google plans to withdraw and announced it will back the government’s media bargaining code.

“Microsoft fully supports the News Media Bargaining Code. The code reasonably attempts to address the bargaining power imbalance between digital platforms and Australian news businesses,” said Microsoft President Brad Smith. 

Google expressed that they do not agree with the provisions in the current draft and suggested some amendments so that their Google News Showcase solution could work under it. 

Microsoft said that despite not yet being directly affected by the legislation, they would still comply. 

If Google finally decides to leave the Australian market, Microsoft said they would invest more in Bing to replace Google’s search engine. 

“Microsoft will ensure that small businesses who wish to transfer their advertising to Bing can do so simply and with no transfer costs. One thing is clear: while other tech companies may sometimes threaten to leave Australia, Microsoft will never make such a threat,” added Smith. 

Aside from Google, Facebook also threatened to pull the plug on their Australian operations 

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