Japanese Cosmetics Brand CEO makes Anti-Korean Slur

Japanese Cosmetic DHC’s CEO Yoshiaki Yoshida has faced criticism and calls for online boycotts as the CEO made an anti-Korean slur in a message, he wrote in the company’s website.

Japanese Cosmetic DHC’s CEO Yoshiaki Yoshida has faced criticism and calls for online boycotts as the CEO made an anti-Korean slur in a message, he wrote in the company’s website

Yoshida attacked rival company Suntory in remarks he made last month, saying “For some reason, the models hired for Suntory’s commercials are almost all Korean-Japanese. So that’s why it seems they’re mocked on the Internet as ‘Chontory.'” 

“Chon” is slang word for Koreans who live in Japan, which is derogatory. 

Yoshida added that DHC models were “pure Japanese.”

Twitter users have been quick to trend the hashtag “I do not buy products of #discriminatory company DHC.”

In a request for statement, DHC responded with no comment on the issue. 

Meanwhile, in an interview Suntory said, “We will refrain from commenting on what is written on the websites of other companies,” and added that they are a company with a basic human rights policy. 


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