Facebook Formally Accuses Apple of Anticompetitive Behavior

US tech giant Facebook formally accused rival Apple of engaging in anticompetitive practices on Wednesday afternoon, in what has been the latest shot in the months-long standoff between the two companies over Apple’s planned privacy changes for iOS14.

US tech giant Facebook formally accused rival Apple of engaging in anticompetitive practices on Wednesday afternoon, in what has been the latest shot in the months-long standoff between the two companies over Apple’s planned privacy changes for iOS14.

“Apple is behaving anticompetitively by using their control of the App Store to benefit their bottom line at the expense of creators and small businesses. Full stop,” Facebook Vice President for Ads and Business Products Dan Levy said in a statement.

Facebook, which is known for being the biggest social media company in the world, ran full-page ads in major newspapers criticizing Apple’s plans, which will limit apps’ ability to gather data from people’s phones that can be used for targeted advertising.

It also said in a blog post that Apple’s own personalized ad platform would be exempt from the new prompt requirement the iPhone maker is planning to impose on other companies. 

Opposition against the iPhone maker continued to grow on Wednesday as Digital Content Next, a digital media trade association representing members such as The Washington Post and The New York Times, said it has joined the Coalition for App Fairness.


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