Apple Starts Applying Privacy Labels to Apps

US tech giant Apple announced on Monday afternoon it had begun the rollout of new labels about the privacy practices of apps for users to see before they are downloaded from the App Store.

US tech giant Apple announced on Monday afternoon it had begun the rollout of new labels about the privacy practices of apps for users to see before they are downloaded from the App Store.

The company said in a statement that labels will be introduced over time as developers submit their apps for approval to Apple, and users will see them before downloading or update an app. The tech juggernaut also said it will require disclosures of when apps gather data for what it deems “tracking” of users across unrelated apps or websites.

According to a CNN Business report, developers will be able to offer explanations for the data collection, but users will have to click through two sets of links to see the explanation. While developers are responsible for the accuracy of the data, Apple said compliance will be checked during the app review process, during random audits and in response to complaints.

The company announced the labels, which seek to quickly convey data about several categories of data collection and somewhat resemble the nutrition labels on food products, at a developer conference in June. Apple started requiring developers to provide full information for the labels last week as part of the review process for releasing or updating apps.


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