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Tuesday, January 19, 2021

Italian Watchdog Opens Antitrust Investigation Into Google

The Italian antitrust authority announced on Thursday morning it had opened an investigation against Google for alleged abuse of its dominant position in the Italian online display advertising market.

The Italian antitrust authority announced on Thursday morning it had opened an investigation against Google for alleged abuse of its dominant position in the Italian online display advertising market.

The Italian watchdog said it suspects the US tech giant of using enormous amounts of information collected through its own applications to prevent rival operators from competing effectively. It said it already carried out inspections of some Google offices on Wednesday.

Google’s spokesman in an e-mailed statement claimed the search juggernaut was working constructively with the Italian authorities, adding that the Google policy changes on which the watchdog was focusing were aimed at squaring European Union privacy law with how its advertising tools work.

Te investigation follows a complaint filed by Italian digital advertising lobby group IAB in the year 2019, and adds to regulatory scrutiny the Silicon Valley tech giant is facing worldwide.

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