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Thursday, February 25, 2021

Facebook to Start Charging for WhatsApp Business Services

Facebook announced on Thursday that it would start charging companies for accessing some of its chat services in WhatsApp for Business.

Facebook said on Thursday that it would start charging companies for accessing some of its chat services in WhatsApp for Business.

The U.S. social media giant announced the decision through a blog post.

According to WhatsApp, its new services would allow merchants to host the online assets and activities of their businesses. This aims to assist partners in managing chat messages with clients, inventory and more.

“We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time,” WhatsApp said in a statement. “We will charge business customers for some of the services we offer.”

WhatsApp is a widely used messaging platform that has about 2 billion users worldwide, including more than 50 million business account  users and 175 million individuals who message a WhatsApp Business account each day.

WhatsApp also added a shopping button that would allow its users access a business catalog directly through their chat screens. This feature could only be accessed by business that would use the WhatsApp for Business.

Facebook has been facing difficulty in looking for a way to generate revenue from WhatsApp.

The social media giant decided to launch the new services in order to generate revenue and use it to continue providing free services to billions of its app users.

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